# Visively

> Visively is a Technical SEO and AI Discoverability (AEO) consulting practice founded by Pedro Dias — a former member of Google's Search Quality team with 20+ years in search. Visively embeds search thinking into the product lifecycle to grow organic visibility across both traditional and AI-powered search.

Visively provides Technical SEO consulting, SEO Product Management, AI Discoverability (AEO) strategy, in-depth SEO audits, disaster recovery, and fractional SEO leadership for enterprise organisations. Engagements focus on the technical and organisational mechanics of search — crawling, indexing, rendering, information architecture, and how SEO ships through product and engineering teams — rather than prescriptive checklists.

The practice is headquartered in London, United Kingdom, and works in English and Portuguese. Past and present clients span e-commerce, publishing, marketplace, and SaaS, including eBay, Schibsted, GetYourGuide, and Mercado Libre.

Most of the site's substance lives in its Knowledge Base — vendor-neutral, in-depth articles explaining how search engines and AI systems actually discover, rank, and cite content — complemented by the Services pages and documented Case Studies. A Portuguese (`/pt/`) edition mirrors the core pages and services.

## Services

- [Services overview](https://visively.com/services): SEO and AI discoverability services — product-centric Technical SEO, audits, recovery, and fractional leadership.
- [Technical SEO Consulting](https://visively.com/services/technical-seo): Diagnosing and fixing crawling, indexing, and rendering issues for enterprise-scale websites.
- [SEO Product Management](https://visively.com/services/seo-product-management): Embedding SEO into sprint planning, spec reviews, and QA alongside product and engineering teams.
- [AEO & AI Discoverability](https://visively.com/services/ai-discoverability): Optimising content to be cited in AI Overviews, ChatGPT, Perplexity, and generative search.
- [SEO Audits](https://visively.com/services/seo-audits): Crawl data, log analysis, and manual review combined into prioritised, actionable recommendations.
- [SEO Recovery](https://visively.com/services/seo-recovery): Diagnosing traffic drops and building recovery plans for algorithm updates, manual actions, and technical failures.
- [Fractional SEO](https://visively.com/services/fractional-seo): Senior SEO leadership on a flexible, part-time basis — strategy, team mentoring, and stakeholder alignment.

## Knowledge Base

In-depth, vendor-neutral articles on technical SEO, search algorithms, content strategy, SEO management, and AI search. Organised into four topics:

- [Search Engine Algorithms & Mechanisms](https://visively.com/kb/topic/algorithms): How crawlers, indexing, ranking signals, and rendering impact visibility.
- [AI & the Future of Search](https://visively.com/kb/topic/ai): Positioning content for generative search, AI overviews, and LLM retrieval.
- [Content Strategy & E-E-A-T](https://visively.com/kb/topic/content): Frameworks for building trust, depth, and usefulness into every page.
- [SEO Management & Organisation Design](https://visively.com/kb/topic/management): Operating models that keep SEO aligned with product, engineering, and UX.

**Search Engine Algorithms & Mechanisms**

- [How Search Engines Rank Content: TF-IDF and BM25](https://visively.com/kb/algorithms/search-ranking-fundamentals): Why term-based ranking still matters alongside semantic search.
- [Crawl Budget Optimisation](https://visively.com/kb/algorithms/crawl-budget-basics): How crawl capacity and demand decide which pages get crawled, and how to cut waste at scale.
- [Duplicate Content: Detection, Canonicalisation, and Consolidation](https://visively.com/kb/algorithms/duplicate-content): How engines handle duplicates, why penalties are a myth, and the technical fixes.
- [Canonical Tags for SEO](https://visively.com/kb/algorithms/canonicalisation): How canonical signals work, when engines override them, and URL consolidation strategy.
- [Faceted Navigation SEO](https://visively.com/kb/algorithms/faceted-navigation): Preventing crawl waste and index bloat from filter URLs at scale.
- [JavaScript SEO: Rendering Strategies for Search Visibility](https://visively.com/kb/algorithms/javascript-seo): How engines process JavaScript, rendering strategies for React/Vue/Next.js, and progressive enhancement.
- [Core Web Vitals](https://visively.com/kb/algorithms/core-web-vitals): LCP, CLS, INP and supporting metrics; field vs lab data, and why chasing perfect scores rarely pays.
- [Log File Analysis for Technical SEO](https://visively.com/kb/algorithms/log-file-analysis): Collecting and interpreting server logs to diagnose crawl behaviour and validate fixes.
- [XML Sitemap Architecture](https://visively.com/kb/algorithms/xml-sitemap-architecture): Structuring sitemaps with content-type segmentation for meaningful indexing insight.
- [Hreflang and x-default for International SEO](https://visively.com/kb/algorithms/hreflang-x-default): When regional targeting actually needs them, and the common mistakes to avoid.

**AI & the Future of Search**

- [Understanding AI Visibility: Fundamentals, Measurement Limits, and Risks](https://visively.com/kb/ai/ai-overview-visibility): What AI visibility means, why it is hard to track, and the risks brands face in generative search.
- [How LLMs and RAG Systems Retrieve, Rank, and Cite Content](https://visively.com/kb/ai/llm-rag-retrieval-ranking): Vector embeddings, re-ranking, information gain, and citation attribution in RAG systems.
- [Earning AI Citations: Content Strategy for Generative Search](https://visively.com/kb/ai/earning-ai-citations): Content structure, off-site citations, and brand positioning to earn mentions in generative answers.
- [AI Crawlers and Access Control](https://visively.com/kb/ai/ai-crawlers-access-control): Managing access for training vs. retrieval crawlers, from robots.txt to edge enforcement and licensing signals.
- [Semantic Relevance: How Search and AI Systems Evaluate Meaning](https://visively.com/kb/ai/semantic-relevance): Knowledge graphs, embeddings, and what they mean for content structure.
- [AI Crawlers and JavaScript](https://visively.com/kb/ai/ai-crawlers-javascript-rendering): Why client-rendered content is invisible to ChatGPT, Claude, and Perplexity, and how to fix it.

**Content Strategy & E-E-A-T**

- [UX for SEO](https://visively.com/kb/content/ux-foundations-seo): How accessibility, information architecture, and usability affect crawling and indexing.
- [E-E-A-T for Product Pages](https://visively.com/kb/content/eeat-for-product-pages): Trust signals for transactional content, beyond editorial pages.
- [Internal Linking Architecture](https://visively.com/kb/content/internal-linking-architecture): How internal links distribute equity and shape topical relevance, with frameworks for scale.
- [URL Structure Fundamentals](https://visively.com/kb/content/url-structure-fundamentals): Architecture, trailing slashes, and designing URLs for long-term persistence.
- [Video SEO](https://visively.com/kb/content/video-seo): Technical requirements to get videos indexed and featured, from page layout to structured data.

**SEO Management & Organisation Design**

- [SEO Product Management](https://visively.com/kb/management/seo-product-management): How it differs from traditional SEO, and the initiatives that drive organic growth.
- [SEO Organisation Design](https://visively.com/kb/management/seo-org-design): Structuring teams, roles, governance, and cross-functional workflows.
- [SEO Experimentation](https://visively.com/kb/management/seo-experimentation): Designing split tests and hold-outs that prove causal impact, not correlation.
- [Website Moves and Migrations](https://visively.com/kb/management/seo-website-migrations): URL mapping, redirect strategy, and validation to preserve organic equity.
- [Building an SEO Middleware](https://visively.com/kb/management/seo-middleware): A centralised, API-driven service for canonicals, metadata, and redirects.
- [SEO for M&A](https://visively.com/kb/management/seo-due-diligence-ma): Target identification, due diligence, domain consolidation, and post-acquisition monitoring.

## Case Studies

- [Recovering 1.8M Product Pages from JavaScript Rendering Failure](https://visively.com/case-studies/javascript-rendering-ecommerce): A framework migration hid a Brazilian retailer's product catalogue from Google; the fix worked around strict constraints. (E-commerce, Technical SEO)
- [From 14K to 249K Indexed Videos](https://visively.com/case-studies/video-indexing-scientific-publisher): Diagnosing video indexing at scale for a scientific publisher — the fix was in the page itself, not the structured data. (Publishing, Technical SEO)
- [Case studies overview](https://visively.com/case-studies): All documented technical SEO engagements with measurable outcomes.

## Key Pages

- [Homepage](https://visively.com/): Technical SEO and SEO Product Management consulting overview.
- [About Visively](https://visively.com/about): The practice, its approach, and founder Pedro Dias — former Google Search Quality team member with 20+ years in search.
- [Contact](https://visively.com/contact): Get in touch about an engagement or a search challenge.

## Português (Portuguese)

Portuguese-language versions of the core pages and services.

- [Início (Homepage)](https://visively.com/pt): Consultoria em SEO Técnico e Gestão de Produto SEO.
- [Sobre (About)](https://visively.com/pt/sobre): A prática e o fundador Pedro Dias.
- [Serviços (Services)](https://visively.com/pt/servicos): Serviços de SEO e visibilidade em IA.
- [Contacto (Contact)](https://visively.com/pt/contacto): Entre em contacto sobre um projeto ou desafio de pesquisa.
- [SEO Técnico (Technical SEO)](https://visively.com/pt/servicos/seo-tecnico)
- [Gestão de Produto SEO (SEO Product Management)](https://visively.com/pt/servicos/gestao-produto-seo)
- [AEO & Visibilidade em IA (AI Discoverability)](https://visively.com/pt/servicos/aeo-visibilidade-ia)
- [Auditorias SEO (SEO Audits)](https://visively.com/pt/servicos/auditorias-seo)
- [Recuperação SEO (SEO Recovery)](https://visively.com/pt/servicos/recuperacao-seo)
- [SEO Fracionado (Fractional SEO)](https://visively.com/pt/servicos/seo-fracionado)

## Vocabulary

- **Technical SEO** — Optimising the crawling, indexing, and rendering of a site so search engines and AI systems can discover, understand, and surface its content.
- **SEO Product Management** — Treating SEO as a product discipline: embedding search requirements into the product roadmap, sprints, and QA rather than filing them as an after-the-fact backlog.
- **AEO (Answer Engine Optimization) / AI Discoverability** — Optimising content to be retrieved and cited inside AI-generated answers (AI Overviews, ChatGPT, Perplexity, Claude).
- **GEO (Generative Engine Optimization)** — A near-synonym for AEO: influencing how brands are represented in generative engine output.
- **Fractional SEO** — Senior SEO leadership engaged part-time, giving an organisation strategic direction without a full-time hire.
- **E-E-A-T** — Experience, Expertise, Authoritativeness, Trustworthiness; Google's lens for evaluating content quality.

## Optional

- [Privacy Policy](https://visively.com/policy/privacy)
- [Cookie Policy](https://visively.com/policy/cookies)
- [Terms of Service](https://visively.com/policy/tos)
- [Sitemap](https://visively.com/sitemap.xml)

## Contact

- Website: https://visively.com
- Contact form: https://visively.com/contact
- LinkedIn: https://www.linkedin.com/in/pedrodias/
- X: https://x.com/pedrodias