SEO Product Management
I integrate SEO requirements into your product lifecycle—from discovery through launch—so improvements ship with your roadmap.
What is SEO Product Management?
SEO Product Management bridges the gap between search optimisation and product development. It ensures that SEO requirements are considered from the earliest stages of feature planning, not retrofitted after launch – reducing rework and maximising organic growth potential.
Through Visively, I integrate SEO thinking into your product lifecycle. I work alongside product managers and engineers to define requirements, review specifications, validate implementations and establish QA processes that prevent SEO regressions before they reach production.
SEO Product Management Key Elements
Why Choose Visively
Expertise in SEO Product Management
With 20+ years in technical SEO and experience embedding search into product teams, I foster collaboration across engineering, UX and content—driving integrations and strategies that fit your development workflows.
Benefits for Your Business
Achieve sustainable organic growth with efficient processes and team-wide SEO awareness. Embedding SEO into your workflow reduces rework while maximising impact—no more SEO as an afterthought.
Approach and Process
Requirements Integration
I embed SEO requirements into your product discovery phase, ensuring search considerations are captured from the earliest stages of feature planning.
Spec Review & Validation
Product specifications are reviewed for SEO impact, with clear recommendations that engineering teams can action within their existing workflows.
Sprint Collaboration
I participate in sprint planning and standups, providing real-time guidance and ensuring SEO tasks are properly scoped and prioritised.
QA & Launch Support
Pre-launch SEO validation catches regressions before they reach production, with post-launch monitoring to measure impact.
SEO shouldn't be an afterthought. Make it part of the build.
Integrate SEO NowFrequently Asked Questions
How does SEO Product Management differ from traditional SEO consulting?
Traditional SEO consulting often operates separately from product development. SEO Product Management embeds search considerations directly into your product lifecycle—from discovery through launch—ensuring SEO is proactive rather than reactive.
Can you integrate with our existing agile processes?
Yes, I adapt to your existing workflows whether you use Scrum, Kanban, or hybrid methodologies. I participate in sprint planning, provide story-level requirements, and ensure SEO work fits naturally into your development cadence.
What size teams do you typically work with?
I work with teams of all sizes, from startups with small cross-functional teams to enterprise organisations with multiple product squads. My engagement model scales to match your team structure and needs.
Explore Other Services
Oh, no! You're at the bottom of the landing page.
With Visively, it'll almost certainly be the opposite of where your site will be on a search engine's page.
Let's do it