Content Strategy & E-E-A-T Principles
Frameworks to build trust, depth, and usefulness into every page.
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URL Structure Fundamentals: Architecture, Trailing Slashes, and Persistence
How URL structure affects usability and search performance, including trailing slash conventions, flat vs hierarchical architectures, and designing for long-term persistence.
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UX For SEO: Web Accessibility, Information Architecture, and Usability
How the foundational UX disciplines—accessibility, information architecture, and usability—directly influence search engine crawling, indexing, and user experience.
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Video SEO - Getting Videos Indexed and Featured in Search
Technical requirements for video indexing, from page layout signals to byte range support and complete structured data markup.
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Applying E-E-A-T to Product Pages
How to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness on transactional pages—beyond editorial content.
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