Content Strategy & E-E-A-T Principles
Frameworks to build trust, depth, and usefulness into every page.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) has become Google's primary lens for evaluating content quality—but most guidance focuses on blog posts and editorial pages. These articles extend the framework to transactional content, video, and user experience considerations that directly affect how search engines perceive your site's value.
The goal isn't to tick boxes on a checklist. It's to understand what signals actually matter and how to embed them naturally into your content production workflow.
All articles
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URL Structure Fundamentals: Architecture, Trailing Slashes, and Persistence
How URL structure affects usability and search performance, including trailing slash conventions, flat vs hierarchical architectures, and designing for long-term persistence.
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Video SEO: Getting Videos Indexed and Featured in Search
Technical requirements for video indexing, from page layout signals to byte range support and complete structured data markup.
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UX For SEO: Web Accessibility, Information Architecture, and Usability
How foundational UX disciplines (accessibility, information architecture, usability) directly influence search engine crawling, indexing, and user experience.
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E-E-A-T for Product Pages: Trust Signals for Transactional Content
How to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness on transactional pages, beyond editorial content.
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